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Marketing – Page 9 – Bill Swartwout Photography

Category: Marketing

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Coastal Collection vs. Rolling Stone and Bill Swartwout Photography

Indian River Bridge graces the cover of Coastal Collection.

“…the thrill that’ll gitcha when you get your picture on the cover of the Rolling Stone.” (1972, Dr. Hook, written by Shel Silverstein)

My guitar playing will never get me on the cover of the Rolling Stone but my photography has gotten me close. One of my popular Indian River Inlet Bridge photographs is the front/back cover of the prestigious Ocean Atlantic Sotheby’s International Realty “Coastal Collection” magazine.Coastal Collection Magazine w Narrative

I am honored to have my photograph of one of my favorite places, the Indian River Inlet Bridge, grace the cover of this popular and sought after local magazine. Ocean Atlantic Sotheby’s International Realty is the premier real estate firm of coastal Delaware, from Lewes to Fenwick Island.

I do live here and I enjoy helping to promote my love of the area through my photography endeavors.  Hopefully, my images of this wonderful place will help others learn more about why we love living here.

Links:
Ocean Atlantic Sotheby’s International Realty
Coastal Collection Magazine Online
My original “Sunset Under the Indian River Inlet Bridge“

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Shared, Reseller or VPS Account for web hosting?

I often field questions about where to host a website and which type of account to get. The best host FOR YOU is the one that provides the services you need at a price you are willing to pay.

In the early years of my (more than) 15 years of having websites online I went through a series of hosts. However, I have been quite happy with two that I have been using for the last several years. Two Hosts? Continue reading “Shared, Reseller or VPS Account for web hosting?”

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Sharing a Back Story May Help Sell Your Photographs

I recently read a short piece by art marketing author, Barney Davey, entitled “Selling Art with a Back Story.” He started with the mention of a book entitled The Supermodel and the Brillo Box: Back Stories and Peculiar Economics from the World of Contemporary Art. He shares a couple of interesting stories about how a “back story” – either real or enhanced by surrounding events – may add value to an item of art for sale at auction.

Tuckahoe River Railroad Bridge in Fall

While I doubt any of my photography will become so well-known that it will one day sell at auction, I did find the article interesting and relevant. Relevant because I know that a buyer’s interest may be increased if there is a raison d’etre for the existence of a particular piece. Imagine, if you would, having a conversation with someone looking at my photo of an old railroad bridge. They night say, “Interesting bridge.” I could respond with a polite, “Thank you.” And say no more…or…I could begin telling the story of the demise of the local railway spur…the need for highway expansion requiring the removal of another bridge over the right of way…but the removal of the Bridge over the Tuckahoe River would have been cost prohibitive. I could also describe how it appears to “the eye” in different seasons of the year and why I chose to represent it as I did.

I did post a reply to the article on the Fine Art America site (that referred me to Davey’s article, with…

Interestingly coincidental! I say that because just last weekend I was looking through some blog posts on FAA and noted that one photographer wrote a post about each of her works. I sent myself an email to remind me to begin writing a synopsis of each piece I upload. After reading your narrative I realize it can be quite important to do so – and may help elevate my photographs above those of competing views of similar subjects. For example I have an “older” panorama photograph of Baltimore’s Inner Harbor. Instead of simply telling what, where, when and how I will add in the fact that it was chosen by the City to use in a Sister Cities conference in Europe and was featured in a book on Urban Geography published by the Harvard University Press. That image has been sold a few times in the past – hopefully it will see additional buyers.

Baltimore Inner Harbor Panorama Picture

This may be the first “result” of my own  reminder. LOL.