A Marketing Challenge for the Year 2023

This is a follow-up marketing challenge to what was started in January 2022.

This is NOT a New Year’s Resolution – they don’t usually work. This is a re-commitment of something I did in January last year to jump-start my art photography business. It worked very well last year – and positive results/metrics were shared here on this website.

This year I am modifying the goals just a bit to make a longer-term commitment well within reach. I am continuing to wean myself from social media and put more emphasis on positive results from the major search engines. I want to (need to) increase the organic search results that bring people to see my photography and my galleries on the various POD (Print On Demand) art production companies that host my gallery stores – listed in the site menu.

Blue Flams heating the Tea Pot — Let me get the fire lit and get underway.

The goal is to create one new article per day for the entire first quarter of 2023.

The caveat is that I will give myself weekends off. (Hey, I am supposed to be retired.) I also will not adhere to a strict schedule. That means, overall, I will publish an average of 5 articles per week on one or more of my websites, 20/21 per month for January, February and March. (Yes, I will count this article among the list below…)

Obviously, this particular article will be a Work In Progress

OK, so March did not make the cut. We were on an extended vacation and I “finally” realized that doing a daily article was distracting. I will pick this activity up once we return home and things get back to normal (whatever that may be).

Results

Metrics and more… TBD

7 Replies to “A Marketing Challenge for the Year 2023”

Steve Heap says:

January 2, 2023 at 5:23 pm

Wow – that is a challenge! The fact you have several sites doesn’t make it any easier in my mind, but I congratulate for trying to do that. Will be very interesting to see the results!

1. Bill says:
  
  January 2, 2023 at 6:05 pm
  
  Thank you for the comment, Steve. The goal is one-a-day total, not one for each of my sites. LOL
  
Bob Decker says:

February 4, 2023 at 11:24 pm

You have your work cut out for you. I know you can do it!

Bill says:

February 5, 2023 at 1:47 pm

Thanks, Bob. I am certainly going to give it a good effort.

Steve Heap says:

February 16, 2023 at 1:26 pm

You are making fantastic progress, here, Bill! And you are launching new sites almost every week! I’d be interested, one day, in how you think the multiple site approach works compared to multiple posts on one site? I can see a little benefit of someone searching for something and seeing the name of your URL, but is that enough to compensate for a less busy and active site in terms of search engine rankings?

1. Bill says:
  
  February 16, 2023 at 5:31 pm
  
  Thanks, Steve, for commenting. That’s a good question, that I plan to address when the first quarter is complete. Thus far, I am seeing a nice uptick in organic search results to my FAA private site (https://bill.pixels.com). The first two weeks of this month (Feb) are double the numbers for the first two weeks of December – and FOUR times the number of the same period one year ago. I am encouraged.
  
Louis Dallara says:

February 19, 2023 at 10:07 am

Bill; Thanks for the great article on AI art.

This is a follow-up marketing challenge to what was started in January 2022.

The goal is to create one new article per day for the entire first quarter of 2023.

January Articles

February Articles

March Articles

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7 Replies to “A Marketing Challenge for the Year 2023”

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