Category: Pictorem

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A Marketing Challenge for the Year 2023

This is a follow-up marketing challenge to what was started in January 2022.

This is NOT a New Year’s Resolution – they don’t usually work. This is a re-commitment of something I did in January last year to jump-start my art photography business. It worked very well last year – and positive results/metrics were shared here on this website.

This year I am modifying the goals just a bit to make a longer-term commitment well within reach. I am continuing to wean myself from social media and put more emphasis on positive results from the major search engines. I want to (need to) increase the organic search results that bring people to see my photography and my galleries on the various POD (Print On Demand) art production companies that host my gallery stores – listed in the site menu.

Blue Flams heating the Tea Pot
Let me get the fire lit and get underway.

The goal is to create one new article per day for the entire first quarter of 2023.

The caveat is that I will give myself weekends off. (Hey, I am supposed to be retired.) I also will not adhere to a strict schedule. That means, overall, I will publish an average of 5 articles per week on one or more of my websites, 20/21 per month for January, February and March. (Yes, I will count this article among the list below…)

Obviously, this particular article will be a Work In Progress

January Articles

  1. Fenwick Island Dunes and Waves, USPictures.com, 01/01
  2. Fenwick Island Lighthouse Historic Panorama, USPictures.com, 01/02
  3. A Marketing Challenge for the Year 2023, BillSwartwout.com, 01/02
  4. Fenwick Island Lighthouse, SouthBaltimore.com. 01/02
  5. Eclipse of the Moon over the Indian River Bridge, IndianRiverBridge.com, 01/03
  6. Simulated Watercolor from a Photograph, IndianRiverBridge.com, 01/05
  7. Staying on the Boardwalk in Ocean City, Maryland, OceanCityBoardwalkHotels.com, 01/11
  8. For Purple Mountain Majesties, BillSwartwout.com, 01/12
  9. A Cat in a Fishbowl, BillSwartwout.com, 01/14
  10. One Cat Eye Looking Directly At You, BillSwartwout.com, 01/15
  11. Red Sky at Night, Sailor’s Delight, IndianRiverBridge.com, 01/15
  12. Dangerous Passage, BillSwartwout.com, 01/16
  13. Tuckahoe River Railroad Bridge in Delmarva, USPictures.com, 01/17
  14. Photo Tip for Photographing Sunsets, BillSwartwout.com, 01/20
  15. I’ve Always had a Keen Interest in Astronomy, BillSwartwout.com, 01/23
  16. Catching the Sun in Her Arms, BillSwartwout.com, 01/23
  17. Having Fun at the Beach in Ocean City, MD, OceanCityBoardwalkHotesl.com, 01/25
  18. Finding Places to Stay in Ocean City, MD!, SouthBaltimore.com, 01/25
  19. Ocean City Twitter Account Is Now Verified, USPictures.com, 01/26
  20. Iconic Red Barn, USPictures.com, 01/28
Fenwick Island Dunes and Waves
Fenwick Island Dunes and Waves and Sea and Sand in the Afternoon Sun

February Articles

  1. This Crab Saw His Shadow, BillSwartwout.com, 02/03
  2. Starry Night at the Indian River Inlet Bridge, IndianRiverBridge.com, 0204
  3. Before Sunrise at the Indian River Bridge, IndianRiverBridge.com, 02/05
  4. Starry Night Over Fenwick Island Lighthouse, FenwickIslandLighthouse.com, 02/06 (first sale was 02/07)
  5. Stay on the Boardwalk in Ocean City, OCtheBeach.com, 02/09
  6. Fenwick Shoals in the Atlantic at Fenwick Island, FenwickIslandLighthouse.com, 02/09
  7. Should I Choose a Hotel or a Condo for Vacation? OCtheBeach.com, 02/09
  8. Artificial Intelligence Art Imagery, BillSwartwout.com, 02/10
  9. Indian River Bridge Cam at Delaware Seashore State Park, IndianRiverBridge.com, 02/14
  10. Indian River Inlet Bridge Gift Shop, IndianRiverBridge.com, 02/14
  11. Song for Sunrise over the Bridge at Indian River Inlet, IndianRiverBridge.com, 02/14
  12. Ocean City Gift Shop, OCtheBeach.com, 02/14
  13. About Dead Tree Pictures, DeadTreePictures.com, 02/16
  14. Ocean City Jigsaw Puzzles, OCtheBeach.com, 02/18
  15. New Website Created, aiArtImagery.com, 02/20
  16. Artificial Intelligence (AI) in the Art World, aiArtImagery.com, 02/21
  17. Right Time Right Place Photo Tip, BillSwartwout.com, 02/22
  18. Why Are Barns Painted Red? BillSwartwout.com, 02/23
  19. Free Shipping Now Available for Bill Swartwout Photography, USPictures.com, 02/23
  20. Visiting Myrtle Beach, SC? USPictures.com, 02/23
  21. Do You Have a Tote Bag for the Beach? OCtheBeach.com, 02/23
  22. Vacationing in Ocean City, Maryland, OceanCityBoardwalkHotels.com, 02/24
  23. Virtual Sisters Feline and Human, aiArtImagery.com, 02/27

March Articles

  1. Decaying Red Barns, BillSwartwout.com, 03/01 (Almost ready…)
  2. Vanishing Red Barns in America, aiArtImagery.com, 03/01
  3. Myrtle Beach Beach, Sand, Dunes, Ocean and Sky, USPictures.com, 03/02
  4. Watching the Sun Setting Under the Indian River Bridge, IndianRiverBridge.com, 03/03
  5. Pier Against the Storm, aiArtImagery.com, 03/09
  6. What’s Cooking in the Kitchen?, aiArtImagery.com, 03/09
  7. Fenwick Island Lighthouse on the Rocks, FenwickIslandLighthouse.com, 03/10
  8. Last Bridge into Ocean City, OCtheBeach.com, 03/10
  9. Double Trouble – a Two-Headed Rattlesnake, aiaARTimagery.com, 03/11
  10. OC Vacations on Record Pace for 2023, OceanCityBoardwalkHotels.com, 03/31

OK, so March did not make the cut. We were on an extended vacation and I “finally” realized that doing a daily article was distracting. I will pick this activity up once we return home and things get back to normal (whatever that may be).

Results

Metrics and more… TBD

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Why Do I Spell Bill Swartwout Incorrectly?

I purposely typosquat my own “billswartwout.com” and “billswartwoutphotography.com” domain names to retain more website visitors.

First, let’s get this out of the way: I have a love/hate relationship with typosquatting. I love it because it’s a great way to get additional traffic to my website. I hate it because it’s often used by nefarious individuals to scam people. I do not do the “scam stuff” that gives domain squatting a bad name. OK, lets move on…

Our family has been here a very long time. The original Swartwout to come to the “new world” sailed with Henry Hudson and helped establish the trading post at New Amsterdam, today known as Manhattan. Brigadier General Jacobus Swartwout was the highest ranking officer in the Revolutionary Army in the state of New York.

jacobus swartwout homestead in swartwoutville, NY
The original homestead of Jacobus Swartwout in Swartwoutville, NY

My surname, Swartwout, is a difficult name – to pronounce and to spell. The second “w” is silent but no one knows. Couple that with the full website name(s) and it can easily be confusing.

I want to make sure that when people type in my domain name they are taken to my website. By “typosquatting” my own domain name I can do this. The name SWARTWOUT is often, very often, misspelled SWARTOUT – without the second “w” in place. There is, in fact, a variation of my surname that is correctly spelled that way. There are two more spellings, SWARTHOUT and SWARTWOOD, that are also variations of the “original” SWARTWOUT. But the most common error, by far, is to leave out the second “w” in the name.

swartwout coats of arms
The Swartwout Family Coat of Arms with spelling variations of the name.

Of course there is a town (actually a Hamlet, a VERY small town) of Swartwoutville in the state of New York.

Sign at Swartwoutville, ny
Welcome to the Hamlet of Swartwoutville, a Hudson Valley Greenway Community

Examples:

Link: BillSwartout.com –> BillSwartwout.com

Link: BillSwartoutPhotography.com –> BillSwartwoutPhotography.com

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The Making of a Classic Bridge Photograph

Charles W. Cullen Bridge over the Indian River Inlet at Sunset

Once in a while I get asked, “How long did it take for you get that picture?” My usual answer is, “less than a second, but…there’s more.” Yes, “but” – because there is a lot more involved than snapping that shutter at 1/125th of a second or thereabouts.

Indian River Inlet Bridge at Sunset Printed on Canvas
Sunset under the Indian River Inlet Bridge printed on artist-quality canvas.

Imagine planning to create a pleasing sunset photograph of a popular and photogenic bridge – such as the Charles W. Cullen Bridge over the Indian River Inlet at the Delaware Seashore State Park. Here’s a sequence to think about: 1) Packing the camera gear, 2) don’t forget the tripod), 3) driving to the location, 4) setting up the gear and tripod, 5) calling on years of experience to frame the shot from the right angle (or several angles because one is not enough), 6) repacking the gear and trekking back home, and finally 7) editing the image captured from the outing to create just the “right” couple of images for display and to offer for sale. The 1/125th of a second to get “that” picture was actually several hours of time on “that” day and, really, might have been several years in the making. Also, figure in the complexities of the weather – to have the clouds and the sun cooperate in just the right way.

Camera Screen with a Scene of the Indian River Bridge at Sunset
Trusty ol’ Nikon on a tripod on the north jetty at the Indian River Inlet.

Not only did I have prep and driving and time on site, I also had a slight bit of danger involved. (Cue the ominous music here.) I had to walk out on the rock jetty with no handholds and water-sprayed rocks (slippery?) while carrying my camera bag, a tripod – and me. But the result was well worth it. Shots from this particular photo shoot have proven to be quite popular photograph over the years, having been purchased by several art buyers to decorate their homes and offices. Another photograph from this location has appeared in a popular Indian River Bridge Calendar.

Indian River Bridge at Sunset Wall Art in Room Setting

Where would you hang this in your home?

Click the links below to see the actual image in a larger size and to browse or shop the different substrates for wall art and/or a variety of home décor items.

Link: Indian River Inlet, Bay and Bridge Wall Art

Link to: Bill’s Gallery at Fine art America

But, please don’t get me wrong. I am in no way complaining. I love doing my photography – as I have for the last half century. It gets me outdoors and it provides exercise. It is mentally stimulating and fulfilling – to know that, in my own way, I am contributing some art to the world.

There can be more…

Oh, yes, once the image has been rendered as it was envisioned then some creative editing may be applied. Here is a simulated watercolor version of the above photograph. This version is popular for t-shirts and other apparel items.

sunset under the Indian River Bridge Watercolor
Simulated watercolor of the sun setting under the Indian River Inlet Bridge at the Delaware Seashore State Park.